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• Why another new communication agency?

  We have discovered a gap in the market and want to offer advertisers as well as communication professionals a real alternative to the existing advertising agencies.
• What kind of a communication agency is it?

  We are a communication agency, but not a traditional one.

  We are a cooperative of independent, experienced marketing communication professionals who want to create great & efficient advertising for our business partners and offer them a high level of participation.
• What’s so different about this new agency?

  We opted for participative and cooperative management as a business model.

  Everyone who works for the new agency becomes a cooperator/member and an equal shareholder. → full co-ownership and participation in the decision making process.

  Business partners (advertisers / clients) automatically become part of the Advisory Board with full access to all financial figures of the cooperative. → complete transparency.

  These are just a few of the things that make us different. But there are many more. To find out what they are, give us a call or send us an e-mail.
• What’s in it for our business partners?
  • complete transparency
  • honesty & trust
  • participation
  • stability
  • value for money
  • relevant creativity
  • only experienced dedicated team members / seniors on the job
• What’s in it for cooperators/members?
  • you are your own boss / ownership
  • flexibility (life-work balance)
  • personal growth is more important than business growth
  • pleasure in your work
  • stability
  • work within a well-structured cooperative
• When is the official start of the new agency?

  That depends on when the first advertisers are ready to become our first business partners. As soon as we have a signed agreement, we (the cooperators/members) will go to the notary to take care of the necessary legal formalities and the new agency (a cooperative – cvba/scrl) will be born.

  From the very start, we will apply for membership of the ACC and we will work in accordance with the UBA/ACC contract and ethical standards.
• What is the name of the new agency?

  We don’t have a name yet.

  We will choose one, together with our very first clients / business partners. After all, we are participative entrepreneurs and we aim to practice what we preach.

  What we do have, is a slogan: ‘Do The Right Thing’.
• What services does the new agency offer?

  All services advertisers expect from a good communication partner. Strategic consultancy, concept creation, account handling, graphic design, web development, production supervision,…

  During the start-up period, some of these services will be executed by freelancers or external suppliers.

  As the cooperative continues to develop, we will expand our range of services.
• Who are the people behind this new agency?

  Experienced marketing communication professionals who are currently working for an agency or as freelancer.

  For the moment, Geert Keyaerts will act as the founding father and contact person.
• There is so much more to say about this new creative company.

  Where does the inspiration come from?
  How can one become a cooperator/member?
  How will the new agency be remunerated by its clients?
  How will the cooperators be remunerated by the cooperative?
  Where will the office, or rather ‘clubhouse’ of the new agency be based?
  How will the new agency be managed?
  How will the General Assembly of the cooperative work?